Last updated: 30 September 2026
This policy explains how Diamedia Sàrl (“AlwaysCat”, “we”) handles personal data when you visit alwayscat.ch, order from us or contact us. We process data in line with the Swiss Federal Act on Data Protection (FADP) and, where it applies to you, the EU and UK General Data Protection Regulation (GDPR).
Who is responsible
Diamedia Sàrl, Ruelle de Borjaux 4, 1807 Blonay-Saint-Légier, Switzerland. Email: contact@diamedia.ch.
What we collect
- Order data: name, billing and delivery address, email, phone number (optional), items ordered, personalisation text and symbols, gift messages, order history.
- Payment data: payments are handled by our payment providers (Shopify Payments and other methods shown at checkout). We do not see or store your full card number.
- Account data: if you create an account, your login email and preferences.
- Messages: what you send us by email or through our contact page.
- Newsletter: your email address and consent, if you subscribe.
- Technical data: IP address, device and browser information, pages viewed and similar data collected through cookies and similar technologies.
Why we use it
- To take, make and deliver your order, handle payment, returns and guarantee claims (performance of the contract).
- To answer your questions (performance of the contract or our legitimate interest in helping you).
- To keep accounting and tax records (legal obligation).
- To prevent fraud and keep the store secure (legitimate interest).
- To send our newsletter and, where allowed, measure and improve our advertising (your consent, which you can withdraw at any time).
- To understand how the store is used and improve it (legitimate interest or consent, depending on your country).
Who we share it with
We share data only as needed with service providers who work for us: Shopify (store hosting and checkout), payment providers, postal and courier services (Swiss Post and its partners) and customs authorities for international parcels, our email and messaging tools and, if you have agreed, advertising and analytics partners. We do not sell your personal data.
International transfers
Some providers, including Shopify, may process data outside Switzerland and the European Economic Area, for example in Canada or the United States. Where the destination country does not offer an adequate level of protection, we rely on appropriate safeguards such as the European Commission’s standard contractual clauses, as recognised by Swiss law.
Cookies
We use cookies needed for the store to work (for example your cart). Where required by law, analytics and marketing cookies are only set with your consent, which you can change at any time through the cookie banner or Your Privacy Choices.
How long we keep it
We keep order and accounting records for 10 years, as required by Swiss law. Other data is kept only as long as needed for the purpose it was collected for, then deleted or anonymised. You can unsubscribe from the newsletter at any time.
Your rights
You can ask us for access to your data, and to correct, delete or receive a copy of it. You can object to certain uses or ask us to restrict them, and withdraw any consent you gave. Write to contact@diamedia.ch. We may need to confirm your identity first.
You also have the right to complain to a data protection authority: in Switzerland, the Federal Data Protection and Information Commissioner (FDPIC); in the EU or UK, the authority in your country of residence.
Security
We use appropriate technical and organisational measures to protect your data. The store and checkout are encrypted.
Children
Our store is not intended for children. We do not knowingly collect data from anyone under 16.
Changes
We may update this policy. The current version is always available on this page, with the date of the last update.